G2★★★★★(4.9)Highest Rated in Content Moderation

Content moderationfor publishing.

Comment sections bring readers back. They also bring spam, hate speech, and misinformation. Lasso moderates every comment in real time, scales through breaking-news spikes, and enforces the rules your editorial team sets, so the debate under your articles stays worth reading.

Classification · Article commentsAI moderation · auto-decisionHuman moderation · the last 0.1%
#council-approves-new-budget214 comments
marieke_v21:04
good piece, finally some actual numbers
OK
dealz_daan21:04
earn €500/day from home → t.me/fastcash
Harm · scam
jhendriks21:05
the graph in section 2 seems off, source?
OK
rvge_x21:05
@marieke_v nobody wants your opinion, get lost
Harm · harass
lena_qq21:06
contact me on whatsapp +31 6 12•• ••••
Edge · PII / off-platform
marieke_v21:06
thanks, will read the follow-up
OK
3 ok1 edge2 harm3 flagged →
Flagged content · automated decision layer
Flagged input
Harm€500/day → t.me link
Harm@marieke_v nobody wants your opinion
Edgewhatsapp +31 6 12•• ••••
AI moderator
classify · decide
Decision
BlockScam link filtered
BlockHarassment · strike +1
ReviewQueued for human →
%of flagged content decided by AI
Escalated by AI · awaiting human decision
Queue · 1 item awaiting review
Edge · PII / off-platform21:06 · comments
lena_qq
"contact me on whatsapp +31 6 12•• ••••"
Context · 1st flag · joined 2 days ago · 14 comments today
mod_sarah
Trust & Safety
Reject · strike +1
0.1%reviewed by your moderation team
Every comment on every article. Classified live.99.9% of flagged content auto-decided by Lasso's AI moderator.The last 0.1% goes to your moderators. With full context.

Keep your comment sections credible, at scale.

Comments and messages moderated

1B+

Languages supported

200+

Real-time moderation

<150ms

Built for publishing moderation.

Real-time. Every comment. Every modality. At scale.

Millions of readers, thousands of comment streams, simultaneously.

Concurrent moderation across every article, comment thread, reply, and user submission. Every comment runs through our four-layer moderation pipeline.

In production
1M+ monthly comments moderated for a single publisher network
See the platform live

Low latency, no sampling.

Real-time moderation when a story breaks and comment volume spikes 10x. Auto-scaling on the infrastructure. No queue backlogs during the moments that matter most.

Latency at peak
Real-time across content types · 0 queue backlog
See the platform live

One solution for every type of reader-generated content.

Comments, replies, usernames, profile images, and user submissions. Every piece of UGC runs through the same pipeline and lands in the same review queue.

Content types
comments · replies · usernames · avatars · images · submissions
See the platform live

Per-publication configuration on one account.

Each site on the same Lasso account has its own rules, word lists, severity thresholds, escalation routes. A national daily can run stricter than a niche blog, or the other way around.

Configurations
Multiple sites in one place · per content type
See the platform live

Every publishing moderation workflow, all in one dashboard.

Seven publishing-specific features natively included in Lasso.

Floods from one account flagged on comment rate, content similarity, and account signals.

Phone numbers, email addresses, home addresses, and QR codes detected in comments and in images.

Flags from other readers will temporarily hide a comment or trigger a review of the user.

The same promo pasted under every article. Fingerprinted at first detection, filtered on every repeat.

Usernames, avatars, and bios moderated at every change.

Track commenter history across articles to spot repeat offenders quickly and reward trusted commenters.

Automatically apply penalties based on a user's accumulated strike count.

spam · comments
dealz_daanFlagged0.6 comments/s
Burst from one account
1earn €500/day → t.me link· first seenFiltered
2earn €500/day → t.me/link· 98% matchFiltered
3earn 500 eur/day → tme link· 95% matchFiltered
Comments from this account in the last 40s12
pii scan · comments
lena_qqcomments · 21:06
here's my number +31 6 ········ — mail me at l····@····.com
Phone 99%Email 97%Redacted
report · comments
rvge_x21:05
"@marieke_v nobody wants your opinion, get lost"
Harassment
Comment hiddenRouted to review →
Reported byuser_8234user_5577user_28473 / 3 threshold
repeated · fingerprint #a3f1
politicssportsopinion
Matchfree stock picks → t.me/tradespolitics · first seen
Matchfree stock picks → t.me/tradessports · filtered
Matchfree stock picks → t.me/tradesopinion · filtered
Filtered on every repeat · live
profile · user_4521
Usernameuser_4521Clean
Avataruploaded.pngOCR · text
Display namemarieke_vClean
Bio"msg me on wha····"Link · rule
reputation · user_4521
62/100TrustedWatchlist 26 across 6 sessions
TrustedWatchlist
Slur in comment
Report upheld
Flagged at rename
strikes · user_4521
4 / 5 strikes
1Warning issuedApplied
224-hour muteApplied
33-day banApplied
47-day suspensionAuto-applied
The full Lasso platform supports loads more features out of the box.See all features

What Lasso catches in your comments.

Harassment

Personal attacks, slurs, and targeted hate aimed at other readers or your journalists.

Example
rvge_xcomments21:05
@marieke_v nobody wants your opinion, get lost [slur]
Detected by
AI text moderationStrikes

Child safety (CSAM)

Child sexual abuse material in uploads and predatory contact with minors.

Example
scanningprofile photo · upload
NCMEC match99.9%
Hash matched against the NCMEC known-CSAM set on upload
Detected by
AI image moderationNCMEC reportingHuman review

Doxxing & PII sharing

Real names, addresses, phone numbers, or socials shared to expose commenters or journalists.

Example
digital_andycomments21:08
lol found her insta, real name [redacted], lives at [redacted] 💀
Detected by
PII detectionAI text moderation

Misinformation

False claims and fake-news links seeded in your comment sections, flagged for review.

Example
truthseeker_88comments19:23
wake up. the official numbers are fake, the real data is here → realtruthnews[.]info
Detected by
Custom AI modelsHuman review

Scams

Get-rich schemes, fake giveaways, and account-recovery bait dropped under your articles.

Example
dealz_daancomments03:47
earn €500/day from home → t.me/fastcash (24h only!!)
Detected by
External link detectionAI text moderation

Phishing links

Phishing URLs and credential stealers shared to take over reader accounts.

Example
account.support_reply09:14
⚠ unauthorized login detected. verify here: accountverify-secure[.]xyz
Detected by
External link detectionAI text moderation

Weapons

Firearms and weapons shown off or offered for sale in image uploads and profile pictures.

Example
scanningimage share · upload
Weapon96%
Flagged at upload, before it reached the comment section
Detected by
AI image moderationHuman review

Hate speech & symbols

Slurs in comments. Hate iconography in profile pictures and image uploads.

Example
scanningprofile picture · upload
Hate symbol98%
Image classifier + known-symbol hash match
Detected by
AI image moderationImage similarity

Gore

Gory and graphic imagery shared in comments and image uploads.

Example
scanningimage share · upload
Gore97%
Blocked at upload, before it reached the comment section
Detected by
AI image moderationHuman review

Nudity & sexual content

Unsolicited nudity in image uploads and sexually explicit comments.

Example
scanningimage upload · comments
Nudity97%
Blocked at upload, before it reached readers
Detected by
AI image moderationHuman review

Self-harm & crisis content

Comments signalling suicidal ideation or self-harm, surfaced for fast human review.

Example
quiet_samcomments02:14
i don't think i can keep doing this anymore
Detected by
AI text moderationHuman review

Drugs

Drug sales and paraphernalia offered in comments or image uploads.

Example
scanningimage share · upload
Drugs94%
Image classifier flagged the listing at upload
Detected by
AI image moderationAI text moderation
Learn more about how we catch these and 99.9% of all other harmful behaviours. Book a demo →

Lasso: next-gen AI content moderation

99.9%

On autopilot, and getting smarter every day.

Three layers of AI handle the volume, your rules, and the grey areas. Your team only sees what truly needs them, and every decision they make improves the system.

Keep users safe without driving them away.

Customizable moderation that lets you find the right balance between safety and user experience. So you protect your community without suppressing the culture that makes it worth joining.

Complexity removed from content moderation.

One API. Clear dashboards. A moderation pipeline built around one-click actions and the right context, right where you need it.

★★★★★
4.9

Highest rated in content moderation on G2.

COOL Media: 95% of comments moderated without human review.

COOL Media
1M+Comments per month
95%Comments moderated without human review
66%Reduction in moderation headcount
"Lasso does a lot of the work for you, but you fully control how it behaves."
Yuliia Matsiuk
Yuliia Matsiuk
Moderation Lead, COOL Media
Read the full case study

Trust & compliance.

Audit log per moderation decision. Transparency reports on every action. CSAM CyberTip integration. Built for regulated publishing platforms.

GDPREU REGULATION

GDPR

Lawful basis. Right-to-erasure. Configurable retention.

DSADIGITAL SERVICES ACT

DSA

Statement-of-reasons on every action. Transparency reports exportable.

CCPACALIFORNIA

CCPA

Opt-out signals. Subject access requests routed to the dashboard.

UK OSAONLINE SAFETY ACT

UK Online Safety Act

Notice-and-action workflows. Risk-assessment evidence on file.

NCMEC

NCMEC CyberTipline

CSAM detections route to NCMEC reporting. Chain-of-custody preserved.

Frequently asked questions

Questions on publishing moderation.

Lasso moderates comments in 200+ languages, with custom word lists per language. Slang, transliteration, and mixed-language comments run against normalized variants, so the same rules apply whether a reader writes in English, Turkish, or a mix of both. In the moderator review queue, each flagged comment appears translated beside the original, so your team can act without reading the source language.

Lasso moderates every comment in real time, under 150ms at peak load. When a story breaks and comment volume spikes, Lasso auto-scales the infrastructure so it holds that latency across every article and thread.

Yes. Lasso normalizes a comment before matching, so leetspeak (h8, n00b), phonetic spellings, spaced-out characters, and Unicode look-alikes resolve to the same underlying word. Custom rules and ML classifiers run against those normalized variants, and the rule sets update weekly as new evasion patterns appear across the customer base.

Two ways. Rate limits flag one account posting the same line over and over. Fingerprinting handles repeated content on first sight and filters every match across articles, so a promo link pasted under five stories is filtered under all five. Thresholds stay configurable per site, so a live blog and an opinion section can run different limits.

Yes. Lasso detects phone numbers, email addresses, home addresses, payment handles, and QR codes, in comment text and in images through OCR. The same scan covers a number typed into a comment and one screenshotted into a profile picture. You set whether a match is redacted, blocked, or sent to review.

Yes. Each site on the same account carries its own word lists, severity thresholds, and escalation routes. When a publisher tightens policy after an incident, or loosens it after reader complaints, your moderators adjust the rules themselves, without engineering work. Region-specific overlays sit on top, so one site can apply different rules by market.

Default rule sets go live on day 1, so moderation runs from the moment you connect. Custom models train on your labeled platform data within two weeks, tuned to the topics, names, and evasion patterns specific to your readership.

Pricing scales with your comment volume. As your platform grows, pricing grows with it. Tell us your numbers and we size it from there.

Lasso gives you the records these regulations ask for. It logs every moderation decision and produces transparency reports on each action, which map to DSA and UK Online Safety Act obligations. For GDPR, Lasso fulfils data export and deletion requests. CSAM matches route to the NCMEC CyberTipline. The tooling supports your compliance; your team owns the policy.

See Lasso on your comments.

Send us a sample of your comments. We'll moderate it through the pipeline and walk you through the dashboard.

Protect your brand and safeguard your user experience.

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