Facing these complex challenges, Woov implemented a comprehensive approach by integrating Lasso's AI-powered moderation platform into their festival community systems.
The solution begins with automated content filtering that screens for illegal activities and harassment, establishing baseline protection across all communities. This filtering system works across multiple languages, addressing the global nature of Woov's festival network spanning 50+ countries.
Visual content moderation is equally robust, with advanced AI image analysis detecting and filtering nudity or inappropriate visual content. This visual screening is crucial for maintaining safe environments, especially in communities where photo sharing is common during festivals.
The system also employs OCR (Optical Character Recognition) technology to detect unwanted advertising in images. This prevents third parties from circumventing text filters by embedding promotional content in pictures, helping maintain the integrity of festival communities free from spam.
To maintain the unique atmosphere of each festival, Woov configured flexible moderation rules tailored to each event's specific context. Rules that apply to a mainstream music festival can differ from those at an underground electronic music event, allowing appropriate expression while maintaining safety.
Beyond content filtering, the platform deploys AI moderators that strictly enforce each festival's community guidelines. These AI systems automatically review content 24/7, making consistent moderation decisions that preserve the authentic festival atmosphere while removing problematic material. This automated approach ensures reliable enforcement across all interactions, even during peak traffic periods when manual moderation would be overwhelmed.
For persistent issues, the user management system allows moderators to address problematic accounts with appropriate actions based on behavior patterns rather than just individual messages.
Perhaps most importantly, the moderation system scales automatically to handle the dramatic fluctuations in user volume - from quiet off-season periods to peak festival weekends when millions of users are active simultaneously, all while maintaining effective content management with minimal intervention and no need for scaling up their moderation team.